There was a tension between these two dimensions of Internet identity. The more freedom remained to the individual to alter his own self-presentations, the more potential there was for (occasionally extreme) abuses of trust and the more difficult it was to create cohesive community ties. Most online communities developed social, rather than programmatic, solutions—formal and informal codes of behavior that limited the degree of experimentation open to their members. But a broader cultural phenomenon also emerged: a pervasive cult of unfiltered emotional rawness and sincerity coupled with an equally pervasive anxiety about insincerity and deception.
I knew what I would hear. The photographer, fresh from a day trip to one of the more convenient asylum-hulks in the area, would play up the Gothic-horror angle, show lurid closeups of bloodstained old medical equipment, insinuate that the place was haunted, then hawk his book to the audience.